About us

10 Years: The Oxford University Centre for Corporate Reputation

The Centre for Corporate Reputation is an independent research centre within Oxford University’s Saïd Business School. We aim to understand how the reputations of organisations are created, sustained, enhanced, destroyed and rehabilitated. In 2018 we produced a book capturing some of our first 10 years of work, including summaries of our research projects, publications and events. 

Download the book

Watch an introduction to the centre 


Our people

We are fortunate to have the support of an outstanding group of International Research Fellows from academic institutions around the world, as well as many distinguished Visiting Fellows from business, the media and other organisations. 

Centre staff 

Visiting Fellows

International Research Fellows

Reputation is at the core of every decision made today by progressive and thoughtful organisations. The centre’s groundbreaking research and engagement with the wider world have advanced our understanding immeasurably.

Pierre Goad

Group Head of Communications, HSBC

Our research

MBA elective

Our work is rooted in the following core themes:

  • Reputation is relational: firms do not own their reputations – these are owned by others. Corporations and institutions can influence this, but they do not control it.
  • Multiple reputations: organisations do not have a single reputation; they have a reputation for something with someone, which can mean several different, even competing, reputations. There is no single measure of reputation.
  • Reputation intermediaries: reputations are influenced in different ways and to differing degrees by intermediaries, including the media, regulators, ratings agencies and professional advisers.
  • The importance of reputation lies in its signalling power: in the absence of full information, it can create enduring – and distorted – perceptions.

View our recent published research.

View our publications database.

View our case studies.

View our SSRN Corporate Reputation eJournal.

Our teaching

We teach a course on the school’s MBA, underpinned by academic research and including contributions from leading figures from the business world.

We also work with Executive Education and run the Corporate Affairs Academy programme.


Centre for Corporate Reputation

We host a number of events throughout the year. Our main event is the annual Reputation Symposium, held over three days in August-September, at which scholars from around the world and from a broad range of academic disciplines, meet in Oxford to discuss their work. The symposium also includes professional development workshops for young scholars, and our annual awards for Best Published Paper and Best Dissertation are announced and presented at the symposium's opening dinner.

This year's Reputation Symposium took place 28-30 August. View the programme.

Selected past events

Annual awards

Reputation magazine

We publish Reputation magazine three times a year. It captures our recent publications, research initiatives and other activities, and also includes interviews with leaders from business and other organisations, and is available for free. See our most recent issues below.  

Subscribe to Reputation



For more information about our work, please contact the centre.

Email: reputation@sbs.ox.ac.uk 

Telephone: +44 (0)1865 288900

Profile image of Marie Watson

Marie Watson

Centre Manager

Our supporters

The centre’s work would be impossible without generous support from a number of organisations.  In particular, we would like to thank Eni, the major global integrated energy company; Intesa Sanpaolo, one of the largest banks in the eurozone; Roland Berger Strategy Consultants; Man GLG; and Santander. We would also like to express our gratitude to our Visiting Fellows, whose expertise and guidance is invaluable to our work.